May
26
this not that books
there is a book in the format of eat this, not this. Use the format and make different versions:
Baby version looks like eat a banana, not a matchbox car, eat a cheerio not a domino.
or a saavy consumer version like: buy this not that: buy fancy shoes because they will last, dont buy fancy t-shirts because they aren’t really better. Buy fancy salt but not fancy butter. buy first class on the cruise but not on the airplane. get cable internet not cable tv and phone. (asia idea)
